TV in the Great Room

My girlfriend and I just bought a new house and we love the potential of this great room. We want a very cozy arrangement of sofas and chairs around the fireplace to bring together a kind of swanky lodge vibe. (Photos attached for context.)

The problem: one of our favorite things to do together is sit on the couch and enjoy our shows. I would love to spend that time in this room. However, it’s hard to envision a TV watching arrangement in this room without desecrating this incredible fireplace with a TV above it, or being tacky in a room that we have a swanky vision for (we are thinking of a DIY frame TV).

I’ve considered doing an L-shaped seating arrangement extending from the right side of the fireplace, opening toward the far wall shown in the second photo (where their TV currently is). My tentative plan would be to place a larger TV on that wall, use a low-profile media console, and possibly add a sliding panel or framed artwork to help visually hide it when not in use. However, that wall still feels a little far away for a TV of reasonable size, and I’m not confident this is the best solution.

I’m also open to ideas like a motorized drop-down TV, a cabinet lift, or built-in shelving that could conceal the screen while keeping the room balanced.

Please help me refine this approach or suggest better ways to “hide” my TV in this room that we have such big dreams for!